![]() Morris opted to sell the site to the leading dating website (a subsidiary of IAC) for $150 million in 2003. Prior to founding King, Riccardo Zacconi and Toby Rowland, the latter of whom is the only son of British businessman Tiny Rowland, had worked together on, a dating website created by Melvyn Morris which, by 2003, was the second-largest such site in the world. ![]() Gerhard Florin took over Melvyn Morris's role as chairman in November 2014. King is led by Riccardo Zacconi, who has served in the role of chief executive officer since co-founding the company in 2003. King was acquired by Activision Blizzard in February 2016 for US$5.9 billion, and operates as its own entity within that company. King gained prominence after releasing the cross-platform title Candy Crush Saga in 2012, considered one of the most financially successful games utilising the freemium model. ![]() Julian's, Malta that specialises in social games. Limited, trading as King and also known as King Digital Entertainment, is a Maltese video game developer and publisher based in St. ![]()
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